In a backlash against the homogeneity and dictatorial stance of the traditional brand, and in the escalating quest for intense individuality, new luxury is defined by the art of choice, by emotional engagement and particularly by a personal expression of values and ideas, which is what Anna and David Hiscock do so well. They take jewellery far beyond its usual confines and conventions, playing with its roles, images and associations, experimenting with materials and techniques, exploring its links with femininity and fashion, all, it seems, part of a mission to legitimise the jewel as a modern, multi-media art form.

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